By: Business in Kansas City, MO


Kansas City, MO, a dynamic city with a thriving population, offers great potential for the Toy Store business. This article aims to provide insights into the prospects of the toy store industry in Kansas City, explore the cost of setting up a toy store business, and discuss potential locations for establishing successful toy stores.

Demographics and Market Potential

With a population of over 495,000 residents, Kansas City, MO presents a substantial market for the toy store industry. According to demographic trends, the city has a diverse population with a significant number of families, making it an ideal location for toy stores catering to children of all ages.

Demand for Toy Stores

Kansas City, MO boasts several noteworthy residential areas and commercial districts that provide ample opportunities for toy store businesses. The demand for toys is driven by the presence of families, schools, and various community activities that promote child development and entertainment.

Investment and Return on Investment

Setting up a toy store requires careful financial planning. The initial investment for a mediumsized toy store in Kansas City, MO, including inventory, store setup, licensing, and staffing, may range between $150,000 to $250,000. Additionally, ongoing operational costs and marketing expenses should be considered.

However, the toy store business has the potential for a considerable return on investment. With the right marketing strategies, competitive pricing, and a varied selection of toys and games, a wellmanaged toy store can generate annual revenues ranging from $300,000 to $600,000. Efficient inventory management, focused marketing campaigns, and a strong online presence can further enhance profitability.

Ideal Locations for Toy Stores

  1. Country Club Plaza: This premier shopping area attracts both locals and tourists, providing visibility and foot traffic. It offers an ideal location for a highend toy store targeting a more affluent customer base.
  2. Westport: Known for its vibrant nightlife and unique shopping experiences, this eclectic area presents an opportunity for a trendy and eclectic toy store. It caters to families and young professionals who appreciate specialty toys and creative play.
  3. Overland Park: Located in Johnson County, this suburban area with its numerous familyfriendly neighborhoods provides an excellent market for a toy store. It offers a conducive environment for business growth with access to a large customer base.
  4. The Legends Outlets: This openair shopping district attracts a broad range of customers, including families and visitors. A toy store in this location can benefit from the foot traffic generated by the outlet mall and various entertainment options, such as sports events and concerts.
  5. Zona Rosa Town Center: With its mix of shops, restaurants, and entertainment venues, this vibrant lifestyle center attracts shoppers of all ages. A toy store in Zona Rosa can tap into the diverse customer base and benefit from the community events and festivals held throughout the year.


The toy store industry in Kansas City, MO holds promising prospects due to its growing population and diverse demographics. The investment required to set up a toy store should be carefully considered, with initial costs ranging from $150,000 to $250,000. However, a wellmanaged toy store has the potential for a substantial return on investment, with annual revenues ranging from $300,000 to $600,000.

Selecting an ideal location is crucial for the success of a toy store business. Prime locations such as Country Club Plaza, Westport, Overland Park, The Legends Outlets, and Zona Rosa Town Center offer significant opportunities for capturing a wide customer base.

Entrepreneurs considering the toy store business in Kansas City, MO should conduct thorough market research, develop effective marketing strategies, and create a unique shopping experience to attract customers. By capitalizing on the city’s vibrant culture, familyoriented neighborhoods, and commercial districts, a toy store can flourish and establish a strong foothold in the industry.