By: Business in Kansas City, MO


Kansas City, Missouri, is a vibrant city with a diverse population and numerous residential and commercial areas. This article aims to provide insights into the potential of starting a sporting goods store business in Kansas City, MO. It will highlight the industry’s outlook, approximate capital investment, return on investment, and suggest suitable locations for the store.

Residential and Commercial Areas

Kansas City, MO is home to a diverse population, consisting of families, young professionals, students, and sports enthusiasts. The city has several residential areas that offer excellent opportunities for a sporting goods store. Notable residential areas include the Country Club Plaza, Westport, Crossroads, and River Market.

The Country Club Plaza is a fashionable district known for its upscale residential properties and shopping outlets. This area attracts a welloff demographic that is likely to appreciate and invest in highquality sporting goods.

Westport is a dynamic neighborhood with a mix of residential and commercial spaces. Its vibrant nightlife and young, energetic population make it an ideal location for a sporting goods store targeting a younger customer base.

The Crossroads district is an artsy neighborhood where residential buildings are interspersed with galleries, boutiques, and trendy restaurants. Its hip and eclectic atmosphere makes it attractive to individuals with an active lifestyle, making it a potential hot spot for a sporting goods store.

Lastly, the River Market is a historic neighborhood that offers a diverse mix of residential spaces, local markets, and eclectic shops. Its proximity to downtown Kansas City draws both residents and tourists, providing ample opportunities for a sporting goods store to thrive.

Industry Outlook

The sporting goods store industry in Kansas City, MO is witnessing steady growth due to the rising interest in sports and outdoor recreational activities. The city’s sports culture, with teams like the Kansas City Chiefs (NFL), Sporting Kansas City (MLS), and the Kansas City Royals (MLB), fosters a strong demand for sporting goods.

Moreover, Kansas City, MO is known for its numerous parks, trails, and recreational areas that attract individuals passionate about outdoor activities. This factor further contributes to the growing market potential for sporting goods stores in the city.

Capital Investment and Return on Investment

Starting a sporting goods store in Kansas City, MO requires a considerable capital investment. The initial costs primarily include securing a suitable commercial space, purchasing inventory, store fixtures and furnishings, marketing, and staffing.

A mediumsized sporting goods store typically requires an estimated capital investment ranging from $150,000 to $300,000, depending on the location and store size. It is important to note that these figures are approximate and can vary depending on various factors such as store size, inventory selection, and marketing expenses.

Return on investment in the sporting goods store business can be significant, given the city’s strong market demand. However, it largely depends on factors like store management, effective marketing strategies, competitive pricing, and the ability to offer a wide range of quality sporting goods.

Suitable Sporting Goods Store Locations

Several locations in Kansas City, MO lend themselves well to launching a sporting goods store. Key considerations when selecting a location include accessibility, proximity to existing sports facilities, and the target market’s demographic profile.

One promising location is the Country Club Plaza, known for its upscale clientele and shopping experience. This area offers excellent foot traffic and is an ideal spot to attract sports enthusiasts seeking highend sporting goods.

The Legends Outlets, located on the western outskirts of Kansas City, MO, is another viable location. With its mix of retail, dining, and entertainment options, this destination attracts a wide range of visitors looking for sporting goods alongside other shopping experiences.

Additionally, the Ward Parkway Center, situated in a populated residential area, offers a strategic location for a sporting goods store. Its convenient accessibility and diverse customer base make it an attractive option.


Starting a sporting goods store in Kansas City, MO presents an exciting business opportunity. The city’s diverse population, thriving sports culture, and numerous residential and commercial areas provide a fertile ground for success. While the capital investment may be significant, the potential return on investment makes the venture worthwhile. With careful planning, effective marketing strategies, and a commitment to customer satisfaction, a sporting goods store in Kansas City, MO can thrive and cater to the demanding sports enthusiasts in the area.